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Google Is Starting A Campaign In Europe To Combat Misinformation: This Is How

<p>Google has said that it would help the European legislative elections by providing voters with high-quality information, protecting its platforms from misuse, and providing campaigns with the greatest security resources and training available.</p>
<p>Voters in all 27 of the EU’s member states will cast ballots on June 6–9 to choose MEPs, or members of the European Parliament.</p>
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<p>Annette Kroeber-Riel, vice president of government affairs and public policy for Europe, stated, “We’ll be focusing more on artificial intelligence (AI) and its role in the misinformation landscape—while also leveraging AI models to augment our abuse-fighting efforts.”</p>
<p>When individuals search for “how to vote” in the next months, they will get information on how to vote, including identification requirements, registration deadlines, voting overseas, and instructions for voting by mail or in person.</p>
<p>Google said, “We are working with the European Parliament to compile data from Electoral Commissions and authorities in the 27 EU member states.”</p>
<p>In order to broadcast election advertisements on Google platforms in the EU, marketers must first go through a verification procedure and include an in-ad disclaimer that makes it obvious who paid for the advertisement.</p>
<p>“Anyone may check up details on these advertising, including where and how much they cost, in our Political advertising Transparency Report. The business said, “We also restrict the way in which marketers may target election commercials.</p>
<p>The business said that AI models are improving attempts to combat misuse in order to assist enforce its standards.</p>
<p>Google said, “We’re building faster and more adaptable enforcement systems that enable us to remain nimble and take action even more quickly when new threats emerge thanks to recent advancements in our Large Language Models (LLMs).”</p>
<p>Like any new technology, artificial intelligence (AI) has both potential and difficulties. For instance, generative AI has made it simpler than ever to produce original material, but it may also lead to concerns about the veracity of certain types of content, such as “deepfakes.”</p>
<p>Google said, “We have policies that address misinformation and disinformation in the context of AI across all of our products and services.”</p>